MP Series - Generating Fresh Profits

The MP Series is the first range of counter scales specifically designed to maximise the profitability of fresh food counters.

The MP Series reduces counter costs by:

Reducing Staff Costs

  • Minimises training needs through simple touch screen operation, allowing staff to become proficient very quickly.
  • Simple operation also enables more flexible staff scheduling between counters.
  • Enhances assistant's role by providing product and sales prompts, improving staff retention.
  • Allows staff productivity to be monitored through counter statistics package, so performance can be rewarded or addressed.
  • Creates statistical forecasts to allow optimum staff scheduling.

Reducing Cost of Scale Ownership

  • Reduces label costs through graphics printing capability and double length cassette rolls.
  • Bar code monitoring and alert system saves staff time and delays at the checkout.
  • Open system allows use of remote diagnostic tools, saving on maintenance costs.
  • Open system enables regular software enhancements and the addition of hardware components, future-proofing your investment.

Minimising Stock Losses

  • Identifies 'mark-downs' of fresh food items so re-orders can be adjusted.
  • Identifies amount, value and reason for high value items being thrown away.
  • Closes the loop - Deliveries = Sales + Write-Offs.
  • Enables development of individual applications to suit specific stock issues.
  • Offers video training to improve product handling and reduce waste.


The MP Series increases counter sales by:

Enhancing Staff Performance and Customer Service

  • Ensures departments and counter are correctly merchandised by providing plan-o-grams and details of promotions.
  • Through counter statistics package, helps to ensure all potential customers are served within the optimum wait time, minimising walk-aways and lost sales.
  • Prompts the assistant to provide product and promotional information.

Creating Promotional Opportunities

  • Provides operator prompts and adverts to cross-sell related items.
  • Displays full promotional information on each product on screen.
  • Issues money-off coupons and cross-promotional vouchers.
  • Prints recipes and cooking instructions.
  • Creates specific 'Meal Deal' or 'Pizza Build' transactions to sell-up and promote linked lines.


The MP Series improves management effectiveness by:

  • Providing effective tools for managing staff, stock and counter operations.
  • Creating a direct communication channel for relevant information - e.g. forthcoming promotions, ordering consumables. 
  • Providing performance data to encourage competition and increase sales.