Last updated: 21/06/2018
Avery Berkel respects your right to privacy. This Privacy Notice explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights.
This Privacy Notice only applies to personal information that we collect through our website at www.averyberkel.com (“Website”). For personal information that we collect when you use or interact with our services, please see our Customer Privacy Notice.
If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Notice.
1. The personal information we collect and why
The personal information that we may collect about you through the Website broadly falls into the following categories:
Information that you provide voluntarily
Certain parts of our Website may ask you to provide personal information voluntarily, such as through completing a Web form:
Information that we collect automatically
When you visit our Website, we may collect certain information automatically from your device. In some countries, including countries in the European Economic Area, this information may be considered personal information under applicable data protection laws.
Specifically, the information we collect automatically may include:
Collecting this information enables us to better understand the visitors who come to our Website, where they come from, and what content or products on our Website are of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Website to our visitors.
Some of this information may be collected using cookies and similar tracking technologies, as explained further under the heading “Cookies and similar tracking technology”.
2. The legal basis for processing personal information
Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally collect personal information from you only (i) where the processing is in our legitimate interests and not overridden by your rights, (ii) where we need the personal information to perform a contract with you, or (iii) where we have your consent to do so.
We will process your personal information for any of the purposes below:
We will seek your consent before collecting, processing and using your personal information for the above-mentioned purposes, if and to the extent legally required. Likewise, if we wish to use your personal information for a new or different purpose that is not compatible with the purpose for which we collected or received it, we will notify you and will only make such other use if it is required or permitted by applicable law or if you have consented to it.
For the purposes mentioned above, only a limited number of individuals within Avery Berkel (e.g. individuals in sales, support, legal, finance, IT and accounting departments, as well as certain managers with assigned responsibility) will receive access to your personal information.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “Contact Us” heading.
3. Who do we share your personal information with and how
For the purposes mentioned above, we may share your personal information with third parties. In order to make improvements to our website we may gather information that helps us understand how customers use it. For example, we may research the collected information to determine which areas of the site our customers most frequently access. Avery Berkel may provide aggregate statistics about our customers, sales, traffic patterns, and related site information to reputable third-party vendors, but these statistics will not include individual identifying information. Personal information such as your name and email address will not be used in our research.
We do not sell, trade, rent, disclose, transfer or otherwise share your personal information, except as follows:
Current Service Providers:
Courts, competent law enforcement authorities and regulatory, government agency: We may share personal information when we believe it necessary to comply with applicable law or regulation, to exercise, establish or protect our legal rights, or to protect your vital interests, the rights or safety of our website, other users, or third parties (e.g., for fraud protection purposes). Without limitation, this may include cases in which we are required to share personal information by the law or binding order of courts, law enforcement authorities or regulators.
Potential or actual buyers (and its or their agents and advisers): As we continue to develop our business, we might sell all or parts of our website or business. We may disclose your personal information to an actual or potential buyer (and its agents and advisers) in connection with any actual or proposed purchase, merger or acquisition of any part of our business or website, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Notice.
Any other person: if agreed by you (e.g., where you consent to other types of data transfers in connection with enrolling for a specific service).
4. Data retention
We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible in accordance with our standard backup deletion/destruction policies.
5. Your data protection rights for personal information held by Avery Berkel
You have the following data protection rights:
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
6. Will my personal information be transferred abroad?
Our group companies and third-party service providers and partners operate around the world. Accordingly your personal information may be transferred to, or processed in, in any country other than the country in which you are resident. This may include countries where applicable data protection laws provide a lesser degree of protection than your home country. Our Website server is located in the United Kingdom. This means that when we collect your personal information we may process it in any of these countries.
For instance, if you are located within the EU/EEA or Switzerland, the country where the recipient is located may not qualify as a safe country within the European Data Protection Directive (95/46/EC), the EU General Data Protection Regulation (679/2016) or the Federal Data Protection Act of Switzerland. In such cases, Avery Berkel will nevertheless ensure an adequate level of protection for your personal information in compliance with applicable data protection laws. This includes ensuring that the recipient abides by the principles of the Privacy Shield (for recipients in the US). It also includes implementing the European Commission’s Standard Contractual Clauses for transfers of personal information between our group companies; these require all group companies to protect personal information they process from the EEA in accordance with European Union data protection law.
Our Standard Contractual Clauses can be provided on request. [We have implemented similar appropriate safeguards with our third-party service providers and partners and further details can be provided upon request.]
7. Security measures for your personal information
We are committed to protecting the confidentiality and security of the information that you provide to us and we put in place appropriate technical, physical and organisational security measures to protect against any unauthorised access or damage to, or disclosure or loss of, the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.
You should also be aware that communications over the internet, such as e-mails, are not secure unless they have been encrypted.
8. Cookies and Similar Technologies
Cookies are small text files placed on your device which uniquely identify your device. Cookies cannot be used to run programs or deliver viruses to your device.
For more information about our use of these technologies, interest-based advertising and your choices, please refer to our Cookies Notice.
9. Links to third party websites
This privacy notice does not apply to third party websites which our websites link to or which advertise on our websites. These third-party websites operate their own privacy notice or policy which we encourage you to read.
10. Changes to our Privacy Notice
You can see when this Privacy Notice was last updated by checking the “last updated” date displayed at the top of this Privacy Notice.
11. How to contact us
If you have any questions or concerns about our use of your personal information, please contact us using the following details:
Address: Morkel Muller, Business Unit Controller, Avery Berkel, Foundry Lane, West Midlands B66 2LP
Contact Number: +44 (0)121 5681306
The data controller of your personal information is AVERY BERKEL
Avery Berkel respects your personal privacy and is committed to adhering to the applicable privacy and data protection laws and industry guidelines, including GDPR. This cookie notice ("Cookie Notice") and our Website Privacy Notice available at describe how we handle the personal information that you provide to us on this website ("Website"). This notice applies only to Avery Berkel website portfolio (including but are not limited to, www.averyberkel.com (and all sub-sites), and not to any third-party sites that may be accessible from here.
They make your visit simpler by:
If you prevent cookie usage on this website then please note that some parts may then be inaccessible or not function properly.
If you do not want any information collected, then you should choose not to use the Avery Berkel web site.
Measuring Website Usage (Google Analytics)
We use Google Analytics to collect information about how people use this site. We do this to make sure it is meeting its users’ needs and to understand how we could do it better.
Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on.
The following cookies are set by Google Analytics:
|_utma||randomly generated number||2 years|
|_utmb||randomly generated number||30 minutes|
|_utmc||randomly generated number||When you close your browser|
|_utmt||randomly generated number||10 minutes|
|_utmz||randomly generated number and information on how the site was reached (e.g. direct or via a link, organic search or paid search)||6 months|
How you can contact Avery Berkel
If you have any questions, comments or concerns about this Privacy Notice or the information practices of this site, please contact us at:
Morkel Muller, Business Unit Manager
Compliance and Cooperation with Regulatory Authorities
We review our privacy notice on a regular basis. Our procedures and practises are in line with the GDPR set by the EU, which will remain the case after the UK has left the EU. For more information, please contact us by email to firstname.lastname@example.org
Changes to the Notice
Avery Berkel reserves the right to update or modify this Cookie Notice, at any time and without prior notice, by posting the revised version of this Cookie Notice on our Avery Berkel Orders Website. If we modify this Privacy Notice, the modifications will only apply to personal information we collect after we have posted the revised Cookie Notice on the Website.