Manage Customer Loyalty Directly on Your Scale

Manage Customer Loyalty Directly on Your Scale

A built-in customer loyalty system designed for farm shops, butchers, delis, and other independent retailers operating in EPOS or checkout modes.

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Ready for Customer Loyalty to take your business to the next level?

Reward your loyal customers with points and tailored promotions, whilst encouraging repeat visits and larger basket sizes.

Start rewarding your customers today

Customer Data

Manage individual customer data from registration and promotions to transactions and communications

Customer Profiler

Segment, analyse, communicate and promote to target customers.

​​Rewards Engine

Customers can redeem points through the website or App for a range of rewards via a slick UI facilitating full rewards management

Product Offers and Points Promotions

Offer real time and individualised customer loyalty discounts and points promotions at the scale or online

Gift Cards

Manage gift and prepaid balances on customer loyalty card

Digital Coupons

Facilitates the redemption of coupons in real time at the Xtra Scale for both loyalty and non loyalty customers

Christmas Club Management

For independent retailers who offer Christmas Club Savings and Promotions. Allow customers to regularly add to their account and the retailer to distribute before the festive shopping season.

Communications

Manage all customer communications (SMS, E-mail, App Messaging etc.) from one easy to use platform

Marketing Automation

Automated trigger-based engagement of customers with personalised communications and promotions based on their behaviour

Mobile App

IOS or Android mobile apps provide an effective way to manage programs and points

Gamification

Gamification functionality accessible through website / App where points can be redeemed to play

CO2 Calculator

Facilitates Carbon footprint calculation on a per product basis and offsetting against sustainable initiatives

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Customers who are members of a loyalty program are 59% more likely to choose a brand over a competitor and 43% more likely to buy weekly

Source: McKinsey & Company Loyalty Survey, McKinsey, 2021

Reward Your Customers for Loyalty

Customer loyalty programs are operated by multiple businesses all over the world, and are used to reward customers, provide businesses with valuable customer insight, drive customer loyalty and increase revenue. Yet for many independent retailers it can be difficult to set up and manage.

That's where Avery Berkel's range of XT scales can help. Our scale technology integrates with leading loyalty scheme software enabling your business to serve and reward your customer in one seamless transaction via existing technology with minimal administrative impact on resources.

See the full XT range
Loyalty

Ready for Customer Loyalty to take your business to the next level?

Reward your loyal customers with points and tailored promotions, whilst encouraging repeat visits and larger basket sizes.