Optical Article Recognition
Using a camera system, Avery Berkel self-service scales are capable of automatically detecting items to be weighed.
The customer bypasses potentially long lists of products and is instead presented with a smaller, more accurate selection to choose from.
Features & Benefits
With fewer and more accurate choices for the customer to make, they spend significantly less time at the self-service scale, helping to increase efficiency during peak trading hours.
Improved customer satisfaction
Optical Article Recognition simplifies the customer journey and improves customer satisfaction.
The self-service scale's camera detection has the potential to influence customer behaviour and deter customers from choosing lower cost items when they are actually weighing something more expensive.
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